19Feb/090
Traditional Advertising is Priced Wrong
As small businesses continue to pump money into advertising to keep generating business, I’m amazed that they aren’t collecting the data to see how bad the ROI truly is.
Gary Vaynerchuk gave a keynote at Inman NYC where he talked about how for the holiday season he sent out a free shipping code to Wine Library four different ways.
- Billboard on the New Jersey Turnpike got 170 orders.
- Radio Ad pulled in 230 orders.
- A Direct Mailing got 302 orders.
- Finally, he used Twitter to tweet out a code and in one 24 hour period received 1700 orders.
Your time is valuable, but can be a great tool to reduce your advertising budget while increasing your sales.