29Oct/093
Customer Service = Care
Each year I'm asked what kind of cake I want for my birthday. Each year I pick the same thing: vanilla cake, strawberry filling and whipped topping from a small bakery in town.
This bakery has been losing business for years. You could blame it on the economy or the fact that other places have popped up selling bagels AND breakfast sandwiches. But I think it's something else. I think Gary Vaynerchuk says it best about customer service. Care.
When you take an order for vanilla, write down vanilla and hand someone this, maybe you just don't care anymore.
I'm not that picky when it comes to cake, but next year, I'll ask for a cake from somewhere else.